You mean, how you gain followers/customers? If that's what you mean, first it's important to have a social media presence - Twitter, Istagram, Facebook etc. Content creation is useful - write articles about different topics/news, or have a trading blog. You can share that content through your social media, too. Making educational videos on YouTube is a good way of gaining exposure, too.
Secondly, try to make connections. Affiliate marketing is one way. As your website is gaining more views, you can offer banner advertisements which will generate income, and you can advertise yourself, too. Getting related sites to publish an article / press release from you is also useful.
Third, learn how to do SEO or find someone who can.